Stanislava Armoutlieva is founder and managing director of some of the biggest music companies in Bulgaria: Virginia Records, Animato Music, Virginia Publishing, Animato Music Publishing, Balkanika Publishing.
Virginia Records was founded in 1992, as the official Bulgarian representative of the largest record company in the world at that time – PolyGram, renamed Universal Music, after one of the biggest mergers in the industry. Virginia Records has been the exclusive licensee of Universal Music for 16 years. The company is now the exclusive partner of Sony Music Entertainment for the territory of Bulgaria.
Virginia Records is the official record label of several reality formats such as “The X Factor”, “Bulgaria’s Got Talent”, “Pop Idol”. The company is a producer and a manager of some of the top Bulgarian artists. It is involved in many of the biggest music events in Bulgaria creating and executing their campaigns and all marketing activities.
Virginia Publishing is the first music publishing company in Bulgaria. It is the exclusive representative for the Bulgarian territory of one of the world’s largest publishing companies – Universal Music Publishing Group. Virginia Publishing is also managing the entire production music catalogue of Universal Music Publishing – UPPM. The company is a sub-publisher of Peer Music and is partnering with the Croatian firm IDM Music for the administration of the catalogue of BMG Rights Management in Bulgaria.
Animato Music was founded in 2003 and represented EMI Music for 10 years. At the moment, the company is partner of Universal Music. During the same year, Animato Music Publishing was established as a partner of EMI Music Publishing for the territory of Bulgaria and currently manages both the core catalogue, as well as the production music catalogues of EMI Music Publishing, based on a deal with Sony ATV.
Balkanika Publishing represents a huge number of Balkan songs, which are being licensed in Turkey, Greece, Israel and other territories.
Since 2002, Stanislava Armoutlieva is Chairman of the Board of the Bulgarian Association of Music Producers (BAMP), which is a National Group of the International Federation of the Phonographic Industry (IFPI). Since 1998, she has also been a member of the Managing board of „PROPHON“ – the Neighbouring Rights Collecting Society of Performing Artists and Phonogram Producers. Between 2001 and 2006 she was a Chairman of the Managing board of „PROPHON“. She took over the same position again in 2012 and at the moment is chairing the Board again.
Stanislava Armoutlieva is also judge in the second, third, fourth and fifth seasons of „The X Factor” Bulgaria.