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JOIN THE CAMP NOW!
- JOIN THE CAMP NOW
Participate until 22 SEPT / 25
The fifth anniversary edition of the Sofia Songwriting Camp Starts
Sofia Songwriting Camp celebrates its first anniversary with its fifth edition and an already established format, strong international participation and an even larger community of like-minded people. From September 28 to October 4, some of the most successful authors, performers and music producers from Europe, Korea and the USA will meet again in Borovets to create the music of tomorrow.
The organizers from Virginia Publishing announce a competition that will give the opportunity to five Bulgarian authors (composers, songwriters or arrangers) to become part of the camp and create alongside leading names from the world and Bulgarian scene. All those who create music can apply with their own original demo recordings from today until September 22.
The winners will be announced on September 27 at 11:00 a.m. during a special event – Workshop + Listening Session, which will be held in the Central Halls (level -1). Visitors will have the opportunity to meet some of the camp’s mentors and receive feedback on their work. As in previous editions of SSC, this year, we expect leading figures from the global music industry – including Robin Jenssen (founder and CEO of KREATION Music Rights Europe), Jin Suk Choi (producer with 68 #1 songs on Billboard) and Che Pope (GRAMMY winner for “The Miseducation of Lauryn Hill” and nominee for Kanye West’s “Bound 2”) – who will participate as mentors and evaluate the submitted author proposals. The names of all confirmed participants will be announced very soon.
The event is being held with the support of Kaufland, Nescafe 3in1 and with the media support of The Voice Radio & TV.
Managing Director & FOUNDER
- AUTOBIOGRAPHY
Stanislava
Armoutlieva
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Stanislava Armoutlieva is the founder and managing director of some of the biggest music companies Stanislava Armoutlieva is the founder and managing director of some of the biggest music companies in Bulgaria: Virginia Records, Animato Music, Virginia Publishing, Animato Music Publishing.
Virginia Records was founded in 1992, as the official Bulgarian representative of the largest record company in the world at that time – PolyGram, renamed Universal Music, after one of the biggest mergers in the industry. Virginia Records has been the exclusive licensee of Universal Music for 16 years. The company is now the exclusive partner of Sony Music Entertainment for the territory of Bulgaria. Virginia Records is also a producer and a manager of some of the top Bulgarian artists.
Virginia Publishing is the first music publishing company in Bulgaria. It is the exclusive representative for the Bulgarian territory of Universal Music Publishing. Virginia Publishing is also managing the entire production music catalogue of Universal Music Publishing – UPM. The company is a sub-publisher of Peer Music and has a partnership for the administration of BMG Rights Management. Virginia Publishing is involved in the development of several Bulgarian songwriters, thus creating an impressive catalogue of local copyrights.
Animato Music was founded in 2003 and represented EMI Music for 10 years. At the moment, the company is a partner of Universal Music.
Animato Music Publishing was established as a sub-publisher of EMI Music Publishing for the territory of Bulgaria and currently manages both the core and production music catalogues of Sony Music Publishing.
Since 2002, Stanislava Armoutlieva is Chairman of the Board of the Bulgarian Association of Music Producers (BAMP), which is a National Group of the International Federation of the Phonographic Industry (IFPI). Since 1998, she has also been a member of the Managing board of PROPHON – the Neighboring Rights Collecting Society of Performing Artists and Phonogram Producers. Between 2001 and 2006 she was a Chairman of the Managing board of PROPHON. She took over the same position in 2012 and is holding it until today.
CEO / Head of Europe
- AUTOBIOGRAPHY
Robin
Jenssen
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Robin Jenssen
CEO (Head of Europe), KREATION Music Rights Europe AB
Robin Jenssen is the CEO (Head of Europe) at KREATION Music Rights Europe, where his three decades of experience and deep industry knowledge make him a driving force in shaping the future of music rights and publishing.
Since co-founding Dsign Music in 2004 and later leading EKKO Music Rights Europe (2016–2023), Jenssen has been a pioneer in the globalization of K-Pop, bridging the cultural and commercial gap between East and West. Under his leadership, nearly 700 songs have been placed in the Asian music market, resulting in more than 350 No. 1 placements on international Billboard charts, over 15 billion streams, 200 million physical sales, and two Grammy nominations.
He is the founder of the world-renowned Song:Expo, widely recognized as one of the premier songwriting camps in the world. Through Song:Expo and a global network of songwriting camps, Jenssen has nurtured and connected hundreds of emerging writers, producers, and artists—many of whom have gone on to become leading hitmakers.
In addition to building platforms for collaboration, Jenssen is a sought-after speaker and mentor at major music conferences including MU:CON (Seoul) and MUS:EXPO (Los Angeles). He also contributes to music education worldwide, sharing his insights on creativity, international markets, and industry innovation at institutions such as LIMPI (Norway), Musikmakarna (Sweden), PopAkademie (Germany), AP Academy (Spain), and SM Universe (Korea).
His commitment to fostering talent and sharing knowledge has made him not only an influential executive, but also a recognized creative mentor and cultural bridge-builder in the global music community.
Beyond publishing and creative leadership, Jenssen is an active music tech entrepreneur, developing solutions that leverage AI, graph databases, and blockchain to build a sustainable and automated music ecosystem. His innovations aim to address longstanding challenges in rights management, royalty distribution, and global music monetization.
As CEO of KREATION Music Rights Europe, Jenssen brings unmatched expertise in royalty systems, copyright monetization, and operational strategy. His proven track record of innovation and execution ensures that KMR remains at the forefront of efficiency, transparency, and global impact in the modern music industry.
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